Case study
New Leaf Liberals
A grassroots organization building a stronger Ontario Liberal Party — and a digital home for that work.
Overview
New Leaf Liberals brings together community members and activists who want to prepare the Ontario Liberal Party for the next election. The site needed to introduce the organization clearly, make it easy to join, and give organizers a credible public presence.
Role
I designed and built the public site, shaped the content architecture, and kept the experience focused on recruitment and shared purpose rather than dense party infrastructure.
Approach
- Lead with a clear mission and invitation to participate
- Keep pages light so volunteers can share them quickly
- Make the next action obvious — learn more, join, or get involved
Outcome
newleafliberals.com is the live home for the movement: a simple public surface for organizers, supporters, and new people discovering the work.
“The site should feel like a door into the movement — clear, hopeful, and ready for the next conversation.”
Focus areas
- Public messaging and recruitment funnel
- Volunteer-friendly page structure
- Shareable landing experience for organizers
See it live
Explore the public site and how New Leaf Liberals presents the work.